Last week, on the opening day of London Fashion Week, the network of nonprofit organizations Friends of the Earth urged fashion companies to do more to tackle plastic pollution, as the fashion industry is "a significant contribution" to the problem. Luckily, some brands are already manufacturing clothing, shoes and apparel from plastic waste....
Sep 18, 2018
Amsterdam - Up until recently, the combination of denim and the ocean was impossible to imagine. No one in their right mind would go swimming in a pair of denim jeans (unless they are looking to break-in a pair of virgin jeans) as once they become wet, they become extremely heavy and stiff and take hours to dry. “Surfers love denim, but we could...
Apr 19, 2018
Surf and lifestyle brand O’Neill has teamed up with Hello Kitty to launch a girls summer collection, featuring swimwear, apparel and accessories. The summer collection, inspired by vintage aloha features girl's swimwear, cover-ups, graphic T-shirts, tank tops and beach accessories, including a baseball cap and a pink bucket hat, all of which...
Apr 17, 2018
O’Neill, the global surf, snow and lifestyle brand have launched a t-shirt campaign to raise funds for O’Neill Sea Odyssey. ‘Jack’s Memorial’ unisex t-shirts, in white, black and grey were released in conjunction with a worldwide ceremony to celebrate brand’s founder, Jack O’Neill, and honour his legacy. On July 9, surfers around the world in...
Jul 19, 2017
Los Angeles – Surf brand O’Neill just recently decided to get involved by participating in a new initiative. The athleticwear brand teamed up with organization Parley for the Oceans to collaborate on new programs that will help decrease pollution in the oceans. Parley for the Oceans is an organization hat focuses on raising awareness on the...
Oct 31, 2015
London - Surfwear brand O’Neill is adding to its designer collaborations with a new collection with Cynthia Vincent using her tribal and floral prints on wetsuits and swimwear. The collaboration follows the success of its collection with Anna Sui, which rolled out a couple of weeks ago, and is already seeing high turnover of pieces including a...
Aug 10, 2015
Last month, O’Neill the SoCal-based surf clothing brand launched a new campaign entitled “Unreasonable Expectations Since 1952.” Founded in Santa Cruz, the brand has made a trademark on the West Coast. Willem Haitink, O’Neill’s chief executive officer, states, “Since inventing the first wetsuit for the creation for the first surf shop and board...
Mar 12, 2015
American fashion designer Anna Sui is teaming up with surfwear and lifestyle brand O’Neill on a retro-inspired 16-piece collection. Launching in the US in April 2015, the collection will include bikinis, dresses, bell-bottoms, and footwear, inspired by the bohemians of Laurel Canyon from the ‘60s and’ 70s and will feature Sui's signature...
Jul 28, 2014
US surf- and snowboardwear company O’Neill has opened its first store in Hong Kong. The 1,800 square feet flagship store is located in multibrand fashion store LCX on the third floor of Harbour City Mall in Tsim Sha Tsui in southern Kowloon. The flagship store has been designed in white, woody and natural tones and is supposed to make visitors...
Dec 6, 2013
Chris Westen, who was the former sourcing manager at O’Neill, has opened a company that specializes in developing and producing industrial snow and mountain gear and garments. The company will be based and run out of the snow product development office in Hong Kong, with production facilities dotted throughout South East Asia. In order to start...
Oct 30, 2013
To make sure bikini's stay in place whilst doing high-impact activities, O’Neill introduces the Superkini across Europe, the US and Australia. The new bikini is said to have 200% more grip than a normal style. In stores this Spring/Summer, the Superkini is made of Nanofront, which sticks on your body when wet, and stays on during high-impact...
Apr 22, 2011
Five finalists were selected for O’Neill’s 3rd annual Generation Next fashion show and music event. Monica Santos from La Palma, CA won the Grand Prize Package including internship at O'Neill, $5,000 scholarship, exposure in Teen Vogue, O’Neill wardrobe, and design sold at Pac Sun stores this Spring. Teen Vogue supported the event. The event,...
Oct 18, 2010
