Monica + Andy expands brick-and-mortar

Monica + Andy, an ecommerce organic baby and children's clothing brand, is increasing their brick-and-mortar presence. On June 1, they opened a new 810-square-foot store in New York City at 410 Columbus Avenue. This marks the second physical retail location for the brand, the first being in Chicago where the brand is headquartered.

Monica + Andy launched in 2014, and has seen an accelerated pace of growth. Their visibility has been boosted by pop-up shops, which have led to an increased customer base.

"We are excited to be opening our next retail store and expand our physical presence in a key market like New York City," said Monica Royer, founder of Monica + Andy. "Through our ecommerce platform we were able to use data and insights collected to enhance our customer experiences in-store, like our personalized Layette program, and keeps us at the forefront of experiential retail."

All Monica + Andy items are lead, phthalate and flame-retardant free. The new retail location will carry the brand's full product line including its signature bodysuits, one-pieces, blankets and hats. In addition, the store will offer a variety of in-store experiences for mothers and children, including classes with musician Ramblin Dan and a pop-up shop with Classic Kids photography.

photo: via PR Newswire