E-tailer Lust Cover Desire opens first bricks-and-mortar

Los Angeles – E-tailer Lust Cover Desire recently confirmed that it will be opening its first bricks-and-mortar store.

The e-shop is known for its chic, cool curated selection of designers. Including in their roster of designers is Edith Miller, AEA, Sloane & Tate, and more. Lust Covet Desire offers on-trend, high-quality pieces that emphasize sophisticated, edgy fashion. The label’s first store will be located on Lincoln Boulevard in Venice. Geraldine Chung, founder of the brand, told Racked LA that the shop is confirmed, although an exact date is yet to be set. The store will encompass a space of 500 square feet and will offer its designers’ merchandise, as well as patio for “mid-spree chilling.” Prices for the unique, high-class brand can go up to about 2,900 dollars.

The Venice-based brand was founded in 2012 as an online shopping destination. The e-tailer was established by Geraldine Chung, a former music industry executive. Through Lust Covet Desire, Chung focused on emerging new designers and high-end street wear. The label was inspired by street culture, menswear, and contemporary art. Using quality craftsmanship and independent designers, Lust Covet Desire hopes to discover and support upcoming designers and artists.