Burberry faces legal dispute for misleading outlet prices

First came the headline that Burberry has started legal proceeding against American department store giant JC Penney for alleged trademark infringement, and copying its scarf motif.

Now it looks as if the shoe is on the other foot, as Burberry is to face a US class action lawsuit claiming the UK fashion house used misleading price tags at its outlet stores to mislead shoppers into believing they were getting big bargains.

The company, which specifically manufactures some of the products for its outlet stores, is accused of intentionally presenting false price information on products that have never been sold in its retail stores to mislead customers, reported Reuters.